This course provides a base for a study of a higher marketing level.
BASIC PRINCIPLES OF ADVERTISING AND SALES PROMOTION. British Library Cataloguing in Publication Data. BASIC PRINCIPLES OF ADVERTISING AND SALES PROMOTION (INTRODUCTORY. Principles and Practice of Marketing 6e by David Jobber. Internet marketing, sales and promotions and public relations. In marketing, the promotional mix describes a blend of promotional variables chosen by marketers to help a firm reach its goals. Marketing mix includes: Product Price Place Promotion. Sales Promotion What is sales promotion? Sales promotion is any initiative undertaken by an organisation to promote an increase in sales. For example fast food restaurants often run sales promotions where toys. Finalist for AMA’s 2011 Best Book in Marketing. A complete description of the principles has been published in Persuasive Advertising German Edition available. The Theories of Sales Promotion. The theories of Sales Promotion. The theories of Sales Promotion Introduction “Sales promotion comprises a range of tactical marketing techniques designed within a. PDF, TXT or read online from Scribd. Flag for inappropriate content. 7 Principles of Marketing. Marketing is not Advertising or even Promotion. Introduction“Sales promotion comprises a range of tactical marketing techniques designed within a strategicmarketing framework to add value to a product or service in order to achieve specific sales andmarketing objective.”Sales promotion is a technique which has significant potential to improve short term sales andlike direct response work; its effectiveness can be tightly measured. Although its strategic valueis the subject of considerable debate, nevertheless, it is an important tool of marketing. There arefew markets or products where it cannot be used and few brands to which it cannot be applied. Types of sales promotion: (i)Consumer oriented sales promotions: Targeted to the ultimate users of a product or service. Coupons, sampling, premiums, rebates,contests, sweepstakes, and POP materials are induced the sales(ii)Trade oriented sales promotions: Targeted toward marketing intermediaries such as retailers, wholesalers, or distributors. Promotion allowances, merchandise allowances, price deals, sales contest and trade shows. Sales promotion methodology. The traditional business world suggests that there are three different types of sales promotiontechniques: the push, the pull, and the combination.(i)The push theoryof sales promotion techniques supports that you promote your goodsto a retailer, who will then pass the wares along to their consumers. A “push” promotional strategy makes use of a company's sales force and trade promotionactivities to create consumer demandfor a product. The producer promotes the product towholesalers, the wholesalers promote it to retailers, and the retailers promote it to consumers. Principles of Marketing. This unit will teach you that marketing departments focus on a set of core principles, most of which are summarized by the 4 Ps. Principles on direct to Consumer. AD3101 Principles of Marketing Communication. Class 10-Consumer Sales Promotion.pdf: 10427 Kb: Class 11-Trade Promotion.pdf.
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